9 Most Profitable Blog Niches 2021 (+ How to Choose)

“What should I blog about to make money?” I remember asking myself this question years ago after my first “blog” failed.

Because as I learned the hard way, contrary to what many follow-your-passion “gurus” teach, there are blog niches you shouldn’t dare touch.

Simply put, if you want to start a blog that makes money fast, start a niche blog.

AND, start it in a profitable blogging niche.

But how do you even know what blog niches are popular, —and this second part is very important— and make money?

*As an Amazon Associate I earn from qualifying purchases. This post may contain affiliate links from Amazon or other publishers I trust (at no extra cost to you). See disclosure for details.

Well that’s what this article is all about.

Not only will I show you how to choose a profitable blogging niche, I’ll show you some proven blog niches that make money, and I’ll show you examples of who’s making money there.


What is a blog niche?

A blog niche is a selected topic that you will be writing religiously about.

Example: A scuba-diving blog, a dog food blog, a dog toy blog!

But there’s more!

Picking a blogging niche isn’t just about a topic most times.

The examples we shared above are super restrictive. The good thing is if you can remember that a blog niche is about an audience —a particular audience who has similar interests and whose interests you write to on your blog— you can write about anything you want that that audience would love!


  • A blog for working moms – you could cover topics across working from home, dinner ideas, unsupervised kids’ activities and lots more.
  • A small business marketing blog – topics could range from email marketing to influencer marketing…

And why on earth should you restrict yourself to a blog niche?

Take a look at this homepage from a site I recently encountered.

Chances are, like me, you’ll hit the back button so fast when you land on this site.

You won’t read the posts – no traffic.

You won’t buy from it either – no money.

Here’s why you should start a niche blog

1. Attract dedicated readers easier.

It takes so little effort to attract people who are interested in the topic you are blogging about when you have a niche blog.

2. Rank easily on Google.

Google knows that this is what your blog is all about so whenever someone who’s searching for your topic types in Google search, the Topical Authority of your blog helps you rank better.

3. Land TARGETED traffic

In blogging speak, targeted traffic means more blogging income. Because the traffic that is coming to you already knows what they want, they are more likely to spend. They trust your judgment as the authority blog on their topic so they are more likely to buy from YOU

4. Stay laser-focused.

That means you get up today and you know that you are blogging about food. You started a food blog and you are going to blog about food. You are not going to get up tomorrow and blog about hairstyles because it looks like blogging about food isn’t working just 1 week later. Throwing spaghetti on the wall to see what sticks.

5. Grow faster. All-round.

Your email list grows faster, your traffic grows faster, everything. And it’s all because you are able to focus your efforts.

Now, that we have that out of the way, let’s get into the meat of the post!

What blog niches make money?

Simple, the most profitable blog niches are the ones where people are actively searching for a transformation.

A transformation that they are able and willing to pay for.

The best blogging niches promise a transformation AND have people actively searching for that transformation.

Lily Ugbaja

Ok maybe that is a bit too confusing, let’s simplify it shall we.

  • Are there others doing what you want to do?  Yes, it’s probably profitable.
  • How big is the market? Very big, people are actively searching.
  • Does the market have a great pocket? Yes, they can afford to buy.
  • Are they ready to spend? Yes? You’ve struck gold!

Check this out –> Pinpoint your perfect profitable niche in 30 mins or less with the Niche Choosing Playbook.

Before I go on to show you specific tested and tried blogging niches that do well, and eventually show you how to choose a blog niche that makes money yourself, let me say this.

It is very possible to make money in almost any niche.

My first blog for example could have easily evolved into something like Marie Forleo or She Takes On The World. It’s just that some niches are so much easier and have much higher income potentials than others.

Given the same amount of targeted traffic, blogs that serve business needs aka make money niches for example are bound to make a lot more money on average than blogs that serve personal needs; think food blogs, craft blogs…

A word of caution though, the higher the income potential of a niche, the stiffer the competition.

Now here’s what you are actually here for.

Profitable Blog Niche No. 1: Money

You may already have guessed this but the make money niche is the biggest income puller online. Save money blogs also do pretty well. Everyone wants more money and if you can show them how to save it or even better, make it, they’ll literally beg you to take their money.

how to find your niche blog ideas that make money

Subniches in this blog niche include:

  • Make Money Freelance Writing
  • Make Money As A Virtual Assistant
  • Make Money Blogging
  • Make Money Online
  • Make Money From Pinterest (this one is emerging and it’s hot)
  • Frugal Living
  • Budgeting
  • The list is endless

Who Makes Money Here

Rosemarie Groner

blog examples blogging for money

Blog Age: 4 Years

Makes: $100,000+ per month

Income Source: Ads, Affiliate, Products

Full time income in 10 months.

Psst! If you want more ideas about how much money moms can make blogging, I have a whole pinterest group board dedicated to blog income reports from moms like you.

Profitable Blog Niche No. 2: Health And Fitness

Second only to the money niche is the health and fitness blog niche. People will always want to live healthier, be skinnier, build more muscle… While Katie’s blog is a motherhood and lifestyle blog, it’s easy to see the main focus is postpartum fitness and she’s doing fantastic with it.

Subniches in this blog niche include:

  • Yoga
  • Vegan Lifestyle
  • Postpartum Fitness
  • Much more

Who Makes Money Here

Katie Pickett

profitable health and fitness lifestyle blog

Blog Age: 18 Months

Makes: $4,000+ per month

Income Source: Ads, Affiliate, Sponsored Posts, Products

First $1000 in her 6th Month

Profitable Blog Niche No. 3: Product Reviews

If there is one blog niche that will never go out of style is the product review niche. Save people time by given them trustworthy recommendations and they’ll be clicking your affiliate links without thought. The only con is that since the major traffic share with a blog like this is from search engines, it will probably take a lot of search engine optimized content to see returns.

Subniches in this blog niche include:

  • Kids Products
  • Technology
  • Pregnancy products
  • The list is endless
Who Makes Money Here

Jenny Silverstone

blog niche ideas

Blog Age: 8 Months (estimate)

Makes: Unknown, Mike Pearson estimates $25,000 at least

Income Source: Affiliate pro

Profitable Blog Niche No. 4: Fashion And Beauty

Fashion and beauty sells. Period. There’s no question here except “do you know your game?” and maybe “can you take gorgeous photos”. This is also one niche that hangs greatly on the blogger’s personality. If you have the charisma to carry people along and are fashionable, you would probably succeed in this niche.

Who Makes Money Here

Sandy Chang

the most successful blogs include fashion blogs

Blog Age: 8.5 Years

Makes: $3,650.44 in July 2015

Income Source: Ads, Affiliate, Sponsored Posts

Sandy has a fulltime job besides blogging

Profitable Blog Niche No. 5: Organizing

If you are good at organizing and planning your home, schedules… moms will love you for the impact you’ll make in their life with this niche. Even more, your pocket will love you. Ruth Soukup, founder of the famous Living Well Planner is the best example I could find.

Who Makes Money Here

Ruth Soukup

niche things to blog about like organizing make money

Blog Age: 7.5 Years

Makes: Unknown ($100,000 at least estimated)

Income Source: Products. Ads

LWSL was a stepping stone to Ruth’s other business Elite Blog Academy.

Profitable Blog Niche No. 6: Kids and Parenting (Aka Mom Blog)

The classic mom blog where a mom shares her wisdom, joys and chaos for other moms to learn from. Moms can make money through advertising, affiliate recommendations (of products you love only) and I’ve seen some mom bloggers write books to sell as well.


Homeschooling, play, discipline.

Who Makes Money Here

Carly Campbell

parenting blog examples of blog topics making money

Blog Age: 2.5 Years

Makes: $5,000+ per month

Income Source: Ads, Affiliate

$483.31 in her 9th month

Profitable Blog Niche No. 7: DIY And Crafts

This is one of my favorite blogging niches for moms and the mom I’m using as example is one of my most favorite people in the blogging world. Not only do you make money in this niche, you inject creativity into society. If I develop half a creative brain and decent photography skills, this is a niche I’m definitely going to look into.

Subniches in this blog niche include:

  • Crotchet
  • Paper & Glue Crafts
  • Interior Design…
Who Makes Money Here
Jennifer Marx
crafts is a great niche for blog

Blog Age: 2 Years

Makes: $20,000+ per month

Income Source: Ads, Affiliate, Products

Profitable Blog Niche No. 8: Food

This list won’t be complete without the food blog niche that reigns supreme on pinterest. With great looking food photos, it should be easy to acquire a decent following and maybe launch a meal plan or something. Advertising also does pretty good in this niche. In fact, there exists special advertising networks dedicated to food alone.

Keep in mind costs like groceries though and assess how long before you pull a profit.

Subniches in this blog niche include:

Who Makes Money Here

Cassie Johnston

what to blog about if you love food

Blog Age: 8.5 Years

Makes: Unknown

Income Source: Ads, Affiliate

Profitable Blog Niche No. 9: Design

Design may seem a little bit technical to learn  but with the current shift to tools like canva, moms with a good creative eye can make money offering design services and templates to online businesses.

You could offer T-shirt designs, social media graphic designs, or you could become a teacher like Kara, the possibilities are endless.

Who Makes Money Here

Kara Fidd

unique blog ideas for making money blogging

Blog Age: 9 Months

Makes: Unknown

Income Source: Products

She launched her first product in her 7th month and pulled in 11k in one week!

By now you should have a pretty good grasp of what makes money, how long it takes to make money, and what doesn’t. All that’s left is for you to take action. These moms wouldn’t be where they are today if they didn’t start when they did.

But before you start, get valuable training on how to start a blog that makes money.

Pinpoint your perfect profitable niche in 30 mins or less with the Niche Choosing Playbook.

The bloggers who grow fastest blog with a plan. Use this free blog plan to make sure you’ve covered all bases.

PS: If you know any blogging niches where moms can make money please consider leaving a comment so others can learn from you.

profitable blogging niches pin image

Share for good karma ;)

About The Author

18 thoughts on “9 Most Profitable Blog Niches 2021 (+ How to Choose)”

  1. Hey I was hoping to start blogging and I am trying to get the “theme” of what I want to bring for my readers. I am a very creative and knowledgeable person when it comes to certain things. My hopes is that my content isn’t all over the place. I want to start a lifestyle blog. It’s healthy meets affordable meals, entertaining on a budget. Hoping that my sub niches would be diy decorations on the cheap, cost breakdown per serving for meals. In your expert opinion, am I all over the place, should I leave some ideas out, can I make it all flow? HELP! I want to succeed at this.

    1. Hey Kendra,

      I don’t think you are all over the place at all. Everything you’ve shared relates to living on a budget. I think what you want to start is a frugal living blog!

  2. Godfrey,
    June 12,2020 at 10.54 Am.
    Hi Lily,
    I really missed the right track to go with,now I can see what to focus on my way.
    Thanks,you are the right instructor I was looking for.

  3. Wow, thank you for the great list of ideas! I love your insight and all the details and facts you provide about people in those niches so I can learn more about them.

  4. I love to hear about blogger incomes, especially when I’ve not heard of them before. It’s inspiring to see people making money, regardless of how much.

    Of course the bloggers generating huge sums make for a sensational headline. But I’m more interested to hear about those who are making a decent side income or a living wage, because these people show what’s truly possible for any blogger willing to put the time and effort into their blog.

    For me blogging still offers the potential to make something from your own efforts without having to set up a “bricks and mortar business” with a substantial financial investment.

  5. Hi, thank you so much for the handy information.

    As mindset coach I am qualified in Natural medicine, counseling/therapy and Life coaching. Any ideas on a niche and how to integrate the three. Trauma blog? There are so many transformation blogs, my niche is holistic which is rather wide. As coach and counselor I work with parents, children and individuals. Focussing on anxiety may be an option under which I cover different categories. I will appreciate any comments and advice. Thank you!

    1. Hi Ansa,
      Anxiety and trauma is a tricky topic. I like to steer clear of it for the most part. But if you must, I suggest you target people who are already past the awareness stage and are actively looking for solutions.
      Especially if you want to make money from your blog.
      You can’t really help someone who doesn’t know yet that they need help.

  6. In my opinion every blogger wants to learn more tips and tactics of blogging to use them in their blog. And I’m very thankful that people like you and other helpful people who always share something new and important for new bloggers.

    These tips and information really caught my mind. Keep the good work up.

  7. Hey Lily,
    i think the best niche is the one where you’re really passionate about; has low to medium competition and the potential for growth and earnings is high.
    It’s really tough to find a niche like that, but if all else fail if you’re really passionate and dedicated you can STILL pull it off.
    Cheers, Lily!

  8. Hi Lily,
    Before I got into blogging, I used to read JohnChow’s blog and loved when he said he makes money by telling people how he makes money. That was intriguing to me and you know I finally got into the niche.
    The proof this niche pulls the crowd is the attention we get on income report posts. If you publish how you make $$$ monthly, you’re constantly going to get attention from both new and repeat readers.
    Thanks for helping moms with these beautiful ideas

    1. Hey Enstine!
      Ironically one of the most profitable blogging niches is the make money online niche. Haha.
      But expertise and honesty matters a lot in whatever niche one chooses.
      Thanks for stopping by and adding value as always

    2. Another money making niche is investment niche. If you can teach people how to do the right investment at the right time, they will listen and give you their attention

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top