About the PlayBook
What is this book about?
The Niche Choosing Playbook helps you get unstuck in the process of starting a blog by giving you the complete framework you need to take the first SMART step — all of the questions, worksheets, tools, data and metrics I use to determine which ideas people want the most.
This playbook challenges you to look beyond what you see, walks you through each item of the framework, gives you advice on how to use each tool you need, and shows you how to quickly get clear answers from real hard data.
Who is this for?
What if I don’t have a blog yet. Will this help me?
Yes! The resources in the Niche Choosing Playbook are perfect for finding and validating your profitable blog idea.
I have an idea but I’m not yet ready to start a blog. Will this playbook help me?
Yes! The Niche Choosing Playbook will help you refine your idea, define your audience, and identify profitable products you can build while you get ready to start your blog.
Will this help me if I already have a blog, email list, and a product?
Yes! I use this exact framework to test every product idea I have — and I strongly recommend you do the same. The niche choosing playbook can help you uncover a profitable area in your niche you never knew about. It can also help you pivot if you are in a dead niche.
Does the Niche Choosing Playbook work for freelancers, consultants, and bloggers who don’t want to blog about blogging?
Yes! The Niche Choosing Playbook was developed with ordinary people in mind, not marketing experts. And while it was mostly made with bloggers in mind, what this framework does is help you dig deep to find what you truly want to be and make sure you can make money doing it.
I’ve been trying to find the right idea for a long time and I always hit a brick wall and have to start over. Will this help me?
Yes! I’ve been in that situation, too. It’s no fun. The Niche Choosing Playbook will help you avoid hitting that brick wall because you’ll discover things about you that you didn’t know could be profitable.
How long is this Book?
The Niche Choosing Playbook includes around 30 minutes of training (including time spent reading, researching and documenting). This isn’t a bloated book stuffed with pages upon pages you’ll never read. It’s a brisk, focused tour of the niche profitability framework. I kept the playbook tight and focused on helping you take action quickly.
Do I get access to the entire PlayBook at once?
Yes! You get full access to the entire product as soon as you obtain it. Go through the entire book or jump straight to the worksheets, or section you’re most interested in — you decide!